For a while now I’ve been looking for other ways to promote this website outside of just your typical online advertising, word of mouth, and social media, so when CoolieNation.com reached out and said that they read my post about the best koozies for white claw and truly hard seltzers, and offered to send me a bunch of custom printed AntiFoodie koozies specifically made for those slim 12 oz. cans, I was pretty pumped.
While the neoprene koozies may not be the greatest way to keep your can cold on a hot summer day, when comparing to the double-walled stainless steel options, they are a great way to advertise your website, event, or business. And with the boom of these hard seltzers in 12 ounce slim cans, not everyone already has koozies in their house that will fit them… I definitely did not.
The Process
After Coolie Nation contacted me I had to figure out exactly what I wanted printed on the koozies they were going to send me. For the sake of simplicity, I just decided to have our logo on the front along with the website on the back. Thankfully they are able to print on both the front and the back of the koozie, since I know some places only offer printing on one side.
After deciding what I wanted, I sent off a vector file version of the logo as well as the instructions for what I was looking for, and within 24 hours I had a digital proof in my inbox waiting for my approval.
I was pretty impressed by the quick turnaround on the online proof for me to approve, and I loved the fact that they took it upon themselves to show me two different color variations of the koozies using my design. I really didn’t give them any direction in regards to the color of the koozie itself, but they came up with the perfect combination of red and gray. And surprisingly the red looks awesome even though our logo is red. It definitely stands out.
So with the proofs approved, it was now time to sit back and wait for the koozies to be printed and shipped.
I would say it took maybe a week for me to receive the custom printed koozies, and the process was extremely smooth. Tracking emails were on point, and everything showed up when it was supposed to.
However, there was one snag.
In the first shipment they ended up accidentally sending me koozies designed for 16 ounce cans instead of the slim 12 ounce cans for the White Claws and Truly’s. No big deal, I was working with the public relations person as opposed to placing an order directly through the website, so there must have been some miscommunication somewhere down the line… all good though because they made up for it and sent me another box of 12 ounce slim can koozies a few days later, so now I have 50 custom branded koozies to use to help promote my website.
Custom Koozie Material and Quality
The koozies from coolienation.com are your typical neoprene koozies that you were used to seeing before the Yeti revolution a few years back. The neoprene is relatively thin, but thick enough that it’s still durable, yet flexible. They can easily be folded flat and stored in a drawer without taking up too much space.
The print quality of my logo on the koozies is great. I sent them a vector file and let them run with it and the end result is perfect for what I need. The edges are crisp, all the text is super clear, and the red color pops right out when you glance at it. I couldn’t have asked for anything better in terms of print quality.
The koozies overall are pretty good, and I haven’t had any issues with them yet, but there is one minor complaint I have about the way they are produced.
When my brother got married, him and his wife ordered custom koozies as little gifts/giveaways at the wedding, and while the material itself was actually a bit flimsier than the ones I received from coolie nation, the way they handle the seams on the edges seems like it might be a little better, although I’m not a koozie engineer, so I’m not entirely sure which way is the best way to close up the seams.
On the Coolie Nation koozies (and actually, another koozie I had in my drawer), the seams are basically stitched closed with thread. The seams are still exposed on the outside and you can see the threading, almost like stitches on a cut, going down the side. It’s not super intrusive, in terms of the aesthetics of the koozie itself, but it does seem like the threads could easily come apart, thus leaving the koozie open to failure.
On the koozie from my brother’s wedding, the seams were tucked into the koozie itself, and then stitched up from the inside using a different stitching pattern. Overall it’s just a little more pleasing to the eye because you’re not seeing the stitching on the outside (depending on the color koozie you use), but again I’m not expert on koozie engineering, and both ways seem like they could have their faults.
I’ve been using the AntiFoodie koozies I was sent for a few weeks now and I haven’t had any issues. So while I think the chances of these things failing is pretty slim, it’s just a point of concern for me.
Overall though, the quality on the Coolie Nation koozies that they sent me, compared to the ones from my brother’s wedding, and even the few other promotional ones I found in a drawer at my house, are way better. Even though they are slightly thinner, the material itself feels more solid and durable, and feels like they would last longer, and take more of a beating (which is good, because we use them at our softball games).
So I want to thank CoolieNation.com again for sending these out, I love them and will probably be ordering a bunch more for giveaways and promoting the website. I’m not sure why I didn’t think of getting custom White Claw koozies printed up until they reached out, but thank you!
As for those of you that want to order your own custom koozies, you can get 10% off your order by using the promo code ANTIFOODIE at coolienation.com.
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